India-based tech distribution company Ripplr has reportedly secured around USD 3 billion through a Series A funding round which was led by equity financing provider Zephyr Peacock India. Other investors that participated in the funding round were Yukti Securities as well as from existing investors such as 3One4 Capital.
For those unaware, Ripplr specializes in offering and tracking finance options, business metrics, operational support, and analytics to large consumer brands. The company’s ambition is to be an organized technology player for logistics and distribution processes, further allowing several companies in improving their relevant operations across various parts of the supply chain system.
As per credible sources, the outbreak of the COVID-19 pandemic had caused supply chain disruptions amidst the strict lockdown to curb the spread of the disease, which created opportunities for businesses like Ripplr to smoothen out last-mile distribution.
Pankaj Raina, Managing Director at Zephyr Peacock reportedly stated that the FMCG companies and consumer brands are likely to collaborate with tech-driven distribution businesses and use their internal resources for carrying out respective branding, advertising, and marketing activities. He further added that Ripplr has reached a position to offer distribution as a service and solve complex issues.
Santosh Dabke, Co-Founder at Ripplr mentioned that the Bengaluru-based firm has set in place the fundamentals of their tech-enabled business, which will emerge as a next-generation data-led distribution network. He added that Ripplr will turn out to be an advantage to the emerging brands that want to find and reach their customer base without spending a large amount on marketing activities.
Ripplr is currently operational in over six cities and works with around 6000 retailers in India, sources claimed. Some of the biggest consumer brands of the company include Dabur, Reckitt & Benckiser, Patanjali, McDonald’s, Britannia, Tata consumer Brands, Too yum & Godrej Consumer.
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