BMW India introduces app-based contactless vehicle servicing program

BMW India has announced the launch of app-based contactless vehicle service in the country. The move will allow the automaker to provide its customers a hassle-free experience during vehicle servicing.

The new feature will allow users to book service slots while being at their respective homes. Service reviews, quotations, and other payment processes can be managed online using the app, as mentioned in the company’s official statement.

This new feature is expected to provide a thorough service experience by integrating the BMW One app with BMW Smart Video Functionality.

According to the reports, BMW vehicle owners will be required to access the BMW One app to select the type of service and check the availability of their desired date as well as the time at their nearest workshop. The service staff will arrive at the location, fully sanitize the vehicle before the pickup for service.

The customers will then receive a detailed evaluation of the vehicle and any other communication via BMW Smart Video Update.

Vikram Pawah, President of BMW Group India, was quoted saying that the company aspires to attach next-gen technology to expand its customer-oriented initiatives. He further claimed that BMW has managed to completely modify its business model across all its dealers while simultaneously providing streamlined access to the customers.

Contactless service is expected to play a crucial role in offering a safe and comfortable customer support service during pandemic times, the CEO added.

The second wave of the COVID-19 pandemic has disrupted the automotive industry with sales being at an all-time low. Due to the ongoing state-wise lockdown regulations, many service centers are currently inoperative.

Contactless service at these times is expected to gain attention from the car owners, further providing the much-needed kickstart to the country’s automotive sector.

Source credits –

https://auto.hindustantimes.com/auto/news/bmw-india-starts-app-driven-contactless-vehicle-servicing-41622706226370.html

Having completed her Post Graduate degree in Digital Marketing, Shreshtha always nurtured an innate passion for writing. She works as a content writer at JustPositivity.com and pens down news articles spanning numerous verticals. Her other interests include reading and travelling.