Personal Care Appliances Market Analysis, Competitive Strategies and Forecasts to 2025

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The recent report on Personal Care Appliances market, compiled for the forecast period #BYEAR-#FYEAR, lays emphasis on production and consumption aspects to unveil future performance of the business space. The document offers insights on the growth drivers along with major opportunities that the industry will are likely to be encountered in coming years. Further, it identifies the current and upcoming challenges along with solutions to subdue to their effects.

Personal Care Appliances Market is expected to exceed USD 30 billion by 2025. The growing popularity of beauty enhancing & personal health products due to increased consumer awareness is driving the industry growth. The body & hair care electronics are witnessing high demand among youngsters owing to the focus on personality & body grooming aspects. Moreover, the trend of keeping and maintaining male beard influenced by models and movie stars is adding up to the demand for male shavers & trimmers across the globe. The high availability for a variety of styling and body care options at varied price ranges for all age groups is developing the industry at a rapid pace.

The Europe personal care electrical appliances market is developing rapidly owing to the availability of a wide product variety and strong presence of several manufacturers. High awareness of European citizens about the product benefits and focus on maintaining body health are supporting the industry expansion prospects. Additionally, European consumers are focusing on oral health due to the increasing mouth diseases and teeth problems in the old & middle-aged population, leading to the demand for oral care electronics. To cater to the increasing demand, oral care & hair appliance companies are launching highly efficient products in Europe.

In the report, we have covered two proprietary models, the Personal Care Appliances Positioning Matrix and Competitive Strategic Window. The Personal Care Appliances Positioning Matrix analyses the competitive marketplace for the players in terms of product fulfilment and business strategy they adopt to sustain in the Personal Care Appliances market. The Competitive Strategic Window analyses the competitive landscape in terms of Personal Care Appliances markets, applications, and geographies. The Competitive Strategic Window helps the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. During a forecast period, it defines the optimal or favorable fit for the vendors to adopt successive merger and acquisitions strategies, geography expansion, research & development, new product introduction strategies to execute further business expansion and growth in Personal Care Appliances market.

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The trend of continuously changing hairstyles and transforming the looks in young & middle-aged customers is supporting the demand for personal care appliances market. Hair stylers and dryers allow users to change & set their hair styles in less time as compared to conventional nonelectric solutions. Low cost and time-saving benefits associated with these products are creating their demand globally. Additionally, the emergence of several chemical-free and non-damaging hairdryers & straighteners by several manufacturers is gaining high consumer attention. Hair damages caused by laser, chemical-based, and permanent styling solutions will compel consumers to use high-quality hair care appliances, further driving the industry growth.

Major companies in the personal care appliances market are Panasonic Corporation, Koninklijke Philips N.V., Spectrum Brands, Procter & Gamble Company, Havells India Limited, Colgate Palmolive Company, Conair Corporation, and Wahl Clipper Corporation. The industry players are involved in developing technically advanced appliances including smartphones connectivity and intelligent power-saving features. For instance, in July 2019, Procter & Gamble?s Oral-B brand, announced the development of its new Oral-B Genius X, which is an AI-based electric toothbrush. The product integrates technology for recognizing brushing styles and suggests oral health improvement techniques. The company will start shipping the product from September 2019.

In the personal care appliances market, online sales channels including e-commerce and the company online stores are witnessing a high growth across the globe. The demand from these channels is attributed to the availability of a wide range of offerings at low prices. The e-commerce websites offer several discounts and payment offers, which are majorly gaining consumer attention in Asian countries. Price-sensitive customers in Asia are moving toward online purchases to make huge savings and gain convenient delivery, further driving the personal care electronics market.

The report Personal Care Appliances market is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Besides, the Personal Care Appliances market report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Moreover, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

Major Highlights from Table of contents are listed below for quick lookup into Personal Care Appliances Market report

Chapter 1. Methodology and Scope

  • Definitions & forecast parameters
  • Methodology and forecast parameters
  • Data Sources

Chapter 2. Executive Summary

  • Business trends of Personal Care Appliances Market
  • Product trends
  • Application trends

Chapter 3. Personal Care Appliances Industry Insights

  • Personal Care Appliances Market Industry segmentation
  • Industry landscape
  • Analysis of Manufacturers in the Personal Care Appliances industry
  • Distribution channel analysis
  • End-use landscape
  • Vendor matrix
  • Personal Care Appliances Market Technology & innovation landscape
  • Industry impact forces
  • Personal Care Appliances Market Growth drivers
  • Industry pitfalls & challenges
  • Key trends by Segments

Chapter 4. Company Profiles

  • Business Overview of Personal Care Appliances Market Companies
  • Financial Data
  • Product Landscape
  • Strategic Outlook and Decisive Analysis of companies in Personal Care Appliances Market
  • SWOT Analysis

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